Why Your Business Needs YouTube Videos

With videos being a huge growth area, every business should strongly consider including regular video creation into their online marketing plan. This article gives you concrete tips to start promoting your business and services using YouTube videos.
The
familiar YouTube logo and Vimeo name attract attention on the web – in 2010
alone, YouTube reached 2 billion video views per day. Consumers are comfortable
clicking their computers, tapping their tablets and swiping their smartphones
to access videos that provide meaningful or entertaining information.
So
whether you’re involved in B2C or B2B marketing, an audience – or even a
community of viewers – likely exists for your online video advertising.
The
Advantages
While a blog imparts
information, video adds color, movement, sound and immediacy to your message.
Imagine the impact of showing how your product works instead of just telling how it works. Web-based videos are “share”-ready, and the best or most unusual can go viral, giving you more online exposure. And in a media-friendly marketplace, you can create videos for the fraction of the cost of shooting a broadcast commercial or placing a radio ad.
If
you spend any time on the web, youÂ’ve likely downloaded YouTube or Vimeo videos
for professional or personal viewing. If you take a moment to remember the best
and worst you saw, how would you draw that distinction? It likely involves
criteria likeÂ…
Relevancy. When you see the title and description of a video, you have certain expectations when you click through to it. A video that doesnÂ’t fulfill the promise of the title is likely to generate ill will (and negative comments). Length. The average viewerÂ’s attention span is short. How short? According to the Tubemogul tracking service, about 10 percent of viewers click off the video after just 10 seconds, and more than half leave after one minute. Online video advertising that exceeds two minutes is at risk for losing viewership. Production values. Viewers can spot in an instant the difference between a grainy, shaky-cam video and one that runs smoothly, with a polished look and sound.
Getting the Most
from Your Video
Watch YouTube and Vimeo. Before you shoot, watch the kinds of videos your peers, competitors and customers are posting. Web videos often differ in style and tone from broadcast commercials. Create a series. Keeping each video short and to-the-point can help hold attention spans; YouTube limits video runs to 10 minutes. So rather than a lengthy product demonstration, cut the long presentation into a series of video clips that will load more quickly and impart the same information. Stress the benefits. This advice applies to all marketing, not just online video advertising. People respond better to benefits over features. Get close up. Your product or service deserves the star treatment. Use close angles and voiceover to help viewers understand what your company offers.
Getting Noticed Online
Tag with care. Your video tags help search engines and visitors identify your videoÂ’s content. Use the same SEO keywords youÂ’d use in your blogs and website. Upload to your social networks. Promote your video by providing a link on your Facebook, Twitter, Google + or LinkedIn page. In some cases, you can embed the video right on the page, saving the viewer a step. Create links from your website. A button on your homepage should draw attention to your video.
Videos
Work!

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